How An American Became So Attached To Soccer, He Now Calls It Football

Kevin Lynch is a Malmö, Sweden-based creative director at Oatly (the oat milk company, not the sunglasses one). While most of his career has been spent at advertising agencies in the US, Canada, and China, he’s also served as the first director of marketing at China’s oldest international school, Shanghai American School, and created side projects that attracted reactions ranging from adoration (@Yearbnb) to death threats (Chicagoans for Rio).

You can read Kevin’s latest piece in McSweeney’s here.

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