adidas Owns the Scripting at Royal Birkdale: Åberg, Morikawa and Højgaard Set the Tone

Royal Birkdale has a habit of dictating what players wear. The 154th Open Championship, staged over the Southport dunes from 16 to 19 July 2026, did something rather different. For once the Lancashire coast declined to behave like a links in July, and the scripting that had been packed for horizontal rain and sideways wind was quietly left in the locker. Thursday opened at 82°F under mostly clear skies, with winds of eight to fourteen miles per hour gusting to twenty. By Sunday the temperature had eased to 73°F with a north-westerly breeze and only the faintest threat of a shower. Across four days there was no significant rain at all.
That single meteorological fact reframed the whole week of golf clothing. An Open played in warm, dry conditions is the opposite of the story the championship usually tells. Waterproof shells stayed in bags. Mid-layers were shed by mid-morning. What … Read more



